A cannabis extraction company was struggling to improve its organic traffic metrics in a meaningful way. The company wanted to convert more visitors into leads through form completion. However, their strategy and metrics weren’t aligned correctly and therefore they weren’t receiving the desired results.
Be More Digital worked with the cannabis extraction company to create a website that search engines valued as much as their users did. We noticed right away that the website was not optimized and began working to optimize pages to help the search engines read and understand the content on these pages. Once all of the existing content was optimized, we worked with the company to create new content that targeted new keywords and shored up the ranking positions of keywords they were already ranking for.
The result of Be More Digital’s efforts was rewarding for our client as well as for us. Over one year, the cannabis extraction company saw a 428% increase in organic traffic to its website. Additionally, their key metric of form completion increased by 74% over the same period of time, leading to more customers and more revenue.
Organic Traffic Increase
Form Completions Increase
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