A D2C teeth whitening brand was steadily losing organic traffic to their eCommerce website. While the conversion rate remained constant, fewer customers were visiting and revenue was dropping quickly. This brand came to Be More Digital via an agency partnership to help increase the number of visitors to the website. The SEO team at Be More Digital worked with the brand to understand their product and customers on a deep level. With this understanding, we developed a unique SEO strategy to increase relevant, non-branded traffic to the website and increase visibility in the search engine results page (SERP).
The SEO team at BMD performed a technical analysis, as well as a manual page-by-page Website Quality Audit (WQA) to understand how to prioritize website fixes for greatest impact. Per keyword and competitive research, BMD mapped out new primary and secondary focus keywords to each page, developed a content strategy, and monitored position tracking closely. The rankings slowly began to rise as the changes took affect.
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