An operations consulting company approached Be More Digital with a very specific set of marketing goals. 1.) Fix/clean up their existing website, 2.) Position them as a thought leader in the operations consulting space, 3.) Increase website traffic.
The client underwent a comprehensive website quality audit, competitive analysis, and content audit. From there, the team at Be More Digital developed a new information architecture (IA) for their new website to be SEO first. Once the house was in order media activation began, which included email marketing, LinkedIn advertising, human-written content marketing, and ongoing SEO.
When comparing month eight to month one, we saw an overall website traffic lift of 284% and a 327% increase in organic traffic to the website.
Organic Traffic Increase
Overall New Users Increase
See why companies trust Be More Digital with their content marketing campaign success.