Think of email marketing as an umbrella term, which covers many aspects of 1:1 direct marketing. Some examples include email newsletters, drip campaigns, SMS marketing, and logic based sequences that are designed to keep your audience engaged and increase customer loyalty.
Improve close rates and increase customer loyalty and retention with the power of email marketing.
We're email specialists, not generalists. Executing an impactful email marketing strategy requires a deep understanding of your business's customer journey and audience.
What it is:
What it isn’t:
Regardless of the intended audience (cold, warm, or current customers), the email list must first be clean. Dirty lists can ruin websites and domains, sending them to the spam folder where it’s almost impossible to recover good standing.
Be More Digital works with you to ensure the lists are clean and properly segmented so that the right audiences are receiving the right emails at the right times. While this may seem like a simple step, nothing can ruin an email marketing campaign (and website domain) faster than a high spam rate.
Compelling copy, especially in the subject line, will determine what emails get opened (and therefore read) and those that will get archived without a second thought. Be More Digital has experience with current best practices and strategies to achieve a superior open rate and conversion rate in the shortest amount of time possible.
Design is the final element in a successful email marketing campaign. The design of an email should provide an aesthetic user experience and prominently display the most relevant value-adds of the email campaign. If your company doesn’t have the means to produce your own email design, Be More Digital has an in-house team of designers to make your email design stand out.
See why companies trust Be More Digital with their performance marketing campaigns.