A fast-casual restaurant chain that features over 25 locations in the Metro-Detroit area was looking for an out-of-the-box way to generate awareness and drive downloads for their new mobile app.
Be More Digital activated their Household Remarketing product to not only achieve their goals but measure them along the way. To do so, the client’s website was pixeled in a way to deanonymize/resolve website visitors and be entered into an advertising campaign that was multi-channel and sequential. Within 48-72 hours of their first website visit, the user received a premium postcard to their home address and was put on remarketing campaigns for both social and display. Two call-to-actions were included: 1.) Download the app 2.) Redeem a coupon code for a discounted chicken sandwich.
In just 90 days, the client resolved over 30,000 local household addresses, delivered 1,500 premium mailers to the most engaged website users, and saw a 100% lift in app downloads.
Lift in App Installs
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