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Immersive household remarketing is a platform that deanominizes website traffic and puts them on an advertising campaign; all in real-time. The user journey looks like this
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User visits website and “shares” their location.
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The user is immediately added to a remarketing program where they will begin seeing impressions on Facebook/Instagram and the top display networks like Google and Amazon.
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Within 48-72 hours, the user receives a premium mailer at their home address promoting and setting your brand apart from the competition.
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The Shopper Suite closes the loop in reporting, where the campaign can be quantified all the way through the funnel to sale/lead by matching back to the household address.
Immersive household remarketing takes the best aspects of both traditional and digital marketing techniques. Instead of relying on third-party cookie data, Immersive household remarketing makes 1st party data available to website owners for advertising. This unique advantage means that you own the data and it cannot be taken from you.
Immersive household remarketing starts with a simple, browser generated location opt-in prompt whenever a visitor first reaches your website. Between 50% and 80% of the time, visitors accept the opt-in which allows the technology to target them on a household level. This household-level identification enables targeted digital advertising and even mailers (driven by AI) to be delivered to the visitor’s home address. The technology recognizes when a household returns, unlocking valuable information on the multi-device and multi-influence attribution story.
We generate first-party data for a cookieless world.
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Our immersive household remarketing process is soup to nuts. From strategyexecution to reporting, our team handles it all.
Deploy direct mail, audio, video, and display all at once to create an immersive household branding experience for a "private" offer.
Along with our partners, we incorporate patented technology to transmute website visitors into addressable household-based data and enable you to market and measure relevant advertising down to the household.
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Resolve site visitors to the postal address through latitude & longitude identification logic that ensures verified accuracy.
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A unique, persistent, Household ID to identify different households when calculating unique viewing metrics. It is specific to that household.
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Brand-controlled, privacy-first, CCPA-compliant security with formidable protocols and infrastructure at all stages of the data lifecycle.
Ready To Get Started?
Start with an audience analysis period that includes complete onboarding & software configuration.
Simply add a small snippet of code to your website and it will begin prompting users to opt in and share their location at the browser level.
Household identity resolution technology will begin transforming your website visitors into first-party data down to the household level.
Three to four weeks after launch, our team of experts will meet with you to analyze your results and discuss marketing strategies to help you increase conversions and sales.
See why companies trust Be More Digital with their performance marketing campaigns.
