Smart Lead Generation Services

The senior living industry is poised for rapid growth over the next decades as the aging Baby Boomer generation begins to require assisted living. However, the market has changed significantly from the earlier days of senior living as aging adults want to continue living on their own terms. To address these concerns, Be More Digital developed a proven senior living marketing methodology that reaches seniors and their families with the right messaging and opportunities to jump-start any senior lead pipeline.

Senior Living Marketing Services

Senior living marketing requires a multi-channel approach to reach both seniors and their adult children.

75% of senior living inquiries start online.
Nearly 90% of all seniors and their families use the internet to find reviews and more information on a prospective facility.
Over 90% of form submissions are qualified leads and are ready to receive more information.

In other words, your front door isn’t your front door–your website and digital presence are your front door! Be More Digital can help develop and implement the right senior living marketing strategy for your business to develop predictable revenue streams.

Be More Digital’s Detroit Senior Living Marketing Methodology

Be More Digital’s senior living marketing methodology and product suite give your business 360-degree coverage across all senior living best practices. We've helped some of the biggest names in senior living grow their revenue streams and improve marketing metrics across all levels. Our focus starts with optimizing your digital presence–namely your website and social media–for usability and search engine crawlers; then we drive qualified leads to the newly optimized websites.

Effective Senior Living Strategies

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Smart lead generation takes advantage of pay-per-click advertising across all relevant platforms to drive highly qualified leads to your virtual front door. This methodology takes seniors from “Cold-to-customer” and covers all customer journey steps. Smart lead generation for senior living starts with developing specific landing pages that address the prospect’s most urgent questions and allow them to take immediate action. PPC advertisements drive leads to these landing pages and ultimately create a funnel that runs efficiently and nearly autonomously.

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Search engine optimization is a medium-to-long-term booster to short-term pay-per-click advertising. SEO optimizes your website’s content and structure so that it more readily appears in search results for relevant queries and keywords. Making your website more “findable” is the main goal of this strategy.

In the long run, pursuing SEO eventually creates a funnel that brings people to your website with minimal marginal cost. Your website and brand will also be more reliable and perceived as an authoritative source when compared to competitors in your local area. The inputs to SEO are measured in keywords and word count, however the output is measured in dollars and resident occupancy.

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One of our favorite marketing strategies is email marketing. Those who find their way onto an email list can be precisely segmented by their pain points and position within the customer journey. These tailored messages–based on the ads they clicked, the landing page viewed, and the action taken–are excellent tools for helping seniors and their families understand what your senior living center provides.

Furthermore, statistically, most seniors have email addresses and they tend to view emails more than the average person. This makes seniors the perfect target market for email marketing since they tend to be an audience with above-average engagement.

4 Steps to Senior Living Success

Be More Digital’s Smart Lead Generation product uses the most advanced SaaS technology and highest converting strategies. With our methodology, the whole process is much greater than the sum of the individual parts.

Understand

Our first step to senior living marketing success is understanding your company and where it fits in the senior living market. Many marketing companies neglect this step but our understanding of your business, products, differentiators, and near-to-mid-term priorities inform the whole campaign.

Analyze

We’ll conduct a deep analysis of your funnel and current lead sources, your competitors, content gaps, and paid advertisement opportunities. This analysis will provide a roadmap to manage and prioritize the rest of the campaign.

Implement

During the implementation stage, we’ll take the findings from the analysis and begin making tangible changes to your website and lead funnel. The whole user experience and customer journey will be taken into account to get the best results possible. This is the first major step towards creating a scalable and predictable lead pipeline.

Reintegrate

Data analysis and visualization is the unsung hero of the entire process. From the time the “Implementation” phase starts, we collect data across the most important metrics in order to optimize later on. With enough data, we run analyses to discover the most impactful areas of change. With those findings, we reintegrate them into the current campaign so that constant improvement is always occurring.

FAQs

How Big Is the Senior Living Market?

What Is Senior Living Marketing?

How Can a Senior Living Center Increase Revenue?

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Be More Digital’s Detroit Senior Living Marketing Methodology

Effective Senior Living Strategies

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